Beauty Industry Trends 2021 to Promote Your Account

2020 has become truly unique for all of humanity. Many entrepreneurs and ordinary people have been forced to self-isolate and go into quarantine due to the coronavirus pandemic. Because of this, many business owners have adapted to work from home using all the tools available. This also applies to beauty products, the demand for which has fallen because the number of parties and other events has greatly decreased.

However, where others see a problem, successful businessmen see opportunities. People still want to see a beautiful reflection in the mirror and feel great. And in 2021, the situation has become more favorable. Moreover, online shopping is only gaining momentum and is very promising.

A Real Professional Giving Quality Advice

It is obvious that online business has excellent prospects and will replace the offline sphere almost completely. It is convenient for the client because you can see all the available products, find out the characteristics, make a payment, and order an item with home delivery, etc. This is beneficial for entrepreneurship because there is no need to rent store premises and hire employees.

Let's talk about the specifics of the eCommerce industry and find out how social media can help you grow your business. We spoke with Divya Gugnani. She is the CEO and co-founder of Wander Beauty and a specialist with 20 years of experience. Divya graduated from Cornell University and received a BA in Business Administration from Harvard Business School and found work at a prestigious international bank before working in the investment field.

Gaining experience, she launched her first successful startup and started a family life. Here Divya Gugnani realized how much women need access to various beauty products that can be ordered from home. This is how the Wander Beauty company appeared, which started working in 2015. The firm has become very successful thanks to its quality marketing strategy and has received over 30 different awards in this area. And a professional social media manager can provide helpful tips to help drive traffic and increase sales.

Best Platforms for Business Promotion

Instagram and TikTok are the best platforms for promoting small businesses. High-quality social media marketing allows you to attract the attention of customers and advertisers. However, the competition takes place even between these sites. And there are some trends here. For example, the popularity of Instagram has dropped somewhat over the past year. The fact is that users prefer to watch a short video while viewing long landing pages is less priority.

What does this mean in terms of digital marketing? TikTok is what you need to promote your business. Instagram will never completely go out of style and it is still a great place for informative content and internet marketing, however, brands and business owners need to start exploring TikTok video ads and interactive content to stay ahead of the pack. Also, worth noting are some useful social media tips that help make your account more successful and popular.

Quality Photos

The most important thing for the beauty industry is a visual picture: how a person will look and feel after your work. They also choose you from the picture. If the Instagram beauty master or salon is empty, it needs to be filled with information about you, clients, beauty services. Fill your account with colorful pictures and videos, creating a high-quality and clickable feed.

One Step Ahead of The Competitors

Posting photos and videos is not enough for a successful e-commerce business. You need to create a personal brand: people are attracted to people. You can be a cool makeup artist and cool. But if you are not known as a professional, they do not know about the quality of your cosmetics, how you build communication with clients, what kind of professional you are, where you studied, etc., then you go down a few steps below the masters who develop your brand. And this is where a high-quality link in bio and companies capable of promoting it will help you. Make content not only to show what your work looks like but also to show you as a person. It is also important to be able to write, speak, shoot personal stories like a professional.

Video Content 

Adding interesting videos to Instagram or TikTok is an important element of successful online marketing. This is a "clip" action, they are created so that we can watch the content in a relaxed way and do not take unnecessary actions. Accordingly, a story is more about entertainment, about life, about you as a person. We add selling and informational content to stories, in a 70/30 or 60/40 ratio. In the form of backstages from work, your entire work, "before" and "after". But even if you are adding marketing or informational content, it should still be entertaining, interesting, and never get tired.

Increasing the Number of Subscribers

Another important item on the list of useful marketing tips. You can partner with influencers who can attract new customers. For a small business, it is much more profitable and more productive to collaborate with micro-influencers (with 10 to 100 thousand subscribers). Their audience is more active and more responsive to the calls of the account owner. According to research, micro-influencers can help increase your audience by 20-30% in a few days (if we are talking about a small business).

Conclusion

Now you know some tricks and social media marketing tips that can help improve your account, make it more popular and interesting for users. But it's still better to enlist the support of ideal assistants like UniLink. Our site helps you to make your promotion as effective as possible, add a high-quality link to your bio, and make an ideal clickable shoppable landing page. Together we can win the competition from other users and make your business as successful and profitable as possible.